CS MGTOW has an excellent video up discussing the not so friendly motivations of the emerging pro-male media. As CS correctly points out, the overwhelming narrative from these pieces is that MGTOW is a problem that needs to be solved. In their context, it is merely a backlash to feminism and if we “fix” the issues that in their view feminism has created, MGTOW disappears. They have a delusional hope in a return to some idyllic past that never existed. This is a narrative that we must reject. However, I think we need to accept this media interest and really any media interest with open arms.
For a long time, I didn’t contribute anything to the MGTOW community. All I did was watch and read. The reason I’ve started to contribute, in print at least, is because I believe we have a moral responsibility to help men who would be helped by MGTOW. Let me be clear, I think this is a vanishingly small percentage of the population. I think most men will reject the MGTOW version of the red pill even when confronted with overwhelming evidence of its merits. However, I remember a time when you would search for recent MGTOW videos on YouTube and find nothing. I remember a time when the MGTOW sub-reddit was a ghost town. This archipelago that we call MGTOW is growing and I believe that there are a lot of men out there who would benefit from our understanding of human nature. This doesn’t mean we should dilute our message but it does mean that we could use some help getting that message to our uninitiated audience.
The axiom that I’ve used here as a title, that “there’s no such thing as bad press” is not actually true. There are a lot of instances where the media’s glare is completely and utterly destructive. If we look at the coverage of the MRM, we can see how the media can destroy a brand. The mainstream of the MRM have employed a curious media strategy. On the one hand, they’ve done intentionally provocative and (at least to the blue pill world) offensive campaigns in order to gain attention. The “Don’t Be That Girl” posters, the father’s rights groups in the UK protesting in superhero costumes and the Register Her campaign are all examples of this shock advertising. Basically, if they can appear completely outrageous, the media will cover them. To an extent this strategy has worked. The media has covered these campaigns. The challenge for the MRM is that no one is ever going to accept the people who do those campaigns into the mainstream and the MRM craves mainstream acceptance. The media coverage, because it has focused on the shock advertising, has been overwhelmingly negative and has crippled the MRA brand.
MGTOW faces none of the pitfalls that the MRA has so clumsily succumbed to. We crave no mainstream acceptance. We don’t say the things we say or do the things we do because we’re seeking attention. As long as these two things are true, the coverage from the media can’t hurt us. Consider this: is there a news story that could come out that would convince you to stop being MGTOW? I know my answer is no and I’m pretty sure most of you reading this will agree. I contend that the only net impact of media coverage of MGTOW is more MGTOW. The people who will be put off by media coverage were never going to be MGTOW anyway. However, if one man finds MGTOW through the media coverage and his life improves, then MGTOW wins. So let the conservatives write their pity pieces, let the SJW’s write their attack pieces. At the end of the day, we will win.